DEFINE YOUR TRANSFORMATION JOURNEY AND THE STEPS TO MAKE YOUR GOALS A REALITY
The most successful organisation tend to be those that embrace change and are forward-thinking in their approach, providing an integrated digital delivery for their services, products, communications and culture.
As part of transforming your business you may have come across the terms “Channel Shift’, “Digital Transformation” and “IoT – The Internet of Things”, all of which are geared towards helping you transform your business. Before embarking on your unique journey, you need to understand your goals and objectives, progress to date, barriers to success and develop a blueprint for success.
Our Digital Maturity Assessment and Services allow our clients to see the bigger picture and to identify how all their various digital silos can be integrated into a cohesive maturity blueprint. We believe in helping our clients maximise what they have, in order to help them see the true value of becoming digitally mature.
PROJECT DISCOVERY AND INFORMATION ARCHITECTURE
INTERACTIVE STAKEHOLDER ENGAGEMENT
An important part of designing any site is defining clear aims for the project. This involves separating “the means,” “the reason,” and “the ends”: defining the aims clarifies the project goals and outlines the understanding of what the project should achieve. Each workshop includes stakeholder consultation to define the Information Architecture (IA) of the site.
The IA will create key user personas, identification and definition of site content, leading onto user journey mapping and site navigation. The output of the workshop is written up in a comprehensive report which can be used by the project team, to support your content strategy, design and build decisions for your project.
PEER GROUP ANALYSIS
FIND OUT HOW YOU SIT AND PERFORM AGAINST YOUR PEERS
Working closely with you we can analyse where you currently sit in relation to your peers. A Peer Group Analysis can produce valuable insights into potential gaps in your market, giving you a competitive advantage, and allowing you to become ahead of the curve and better placed to take advantage of upcoming opportunities. A typical Peer Group Analysis measures some of the following criteria:
- Website build quality, in terms of technical proficiency
- Website content implementation standards
- Key messaging, positioning, value and mission statements
- Brand identity strength
- Social Media presence and foot-print
- Accessibility proficiency and quality
- SEO strategy and strength
- Occupied design space
Only when you know where you are, can you make decisions on where you want to go.
IDENTIFYING HOW YOU ARE CURRENTLY PERFORMING
Content is a living entity constantly changing and evolving, but does your website and it’s content support your business objectives for your online presence?
If your website is not delivering the results you need, it’s time for a usability review.
Our usability review will look at the following areas;
- Business goals and objectives for the website and how these are measured and reported
- Review of your site analytics, goals and conversion rates
- Key personas, user experience and heat mapping
- Site navigation and calls-to-action to support business objectives
- Types and categorisation of content within the site
A full report of the results of the usability review are presented back in person, detailing insights and a suggested plan of action.
DEFINING YOUR CONTENT AND USER TOUCHPOINTS
Content strategy is a crucial ingredient to any project. Without one you are in danger of spending many hours developing content that is either not getting delivered at the right time or even worse to the wrong audience type.
Content strategy is the process that ensures content is published,republished, edited, repurposed, and archived at the right times and in the right way. You define who will be owning the content, allowing for the dissemination of responsibility throughout the organisation. It’s also the process that plans ahead for content that needs to appear in multiple places, sometimes at specific times, so that information can be personalised be audience.
Working closely with you we will deliver an in-depth strategy report that identifies content issues, recommendations, priorities and a future timeline to update the content’s structure and substance, helping you to improve your audiences experiences.
DEFINING YOUR SOCIAL LANDSCAPE, SEO AND DIGITAL MARKETING
Developing a clear roadmap for your digital activity and the development of your online assets ensures that you are always one step ahead of your competition. A well-defined digital strategy enables you to segment, tailor and communicate targeted messages to specific interest groups and audiences, in a way that is meaningful to them, in the places they are most likely to engage with your content.
Firebox Digital can help you with all aspects of your digital strategy, from discovery workshops and affordable offsite strategic planning sessions, to the development, implementation and ongoing management of a comprehensive and integrated digital strategy for your organisation that you can take away and implement within your team.
Our solutions are based on the latest developments in online marketing best practice and digital innovation, so that you can be sure that you continue to realise and develop the value of your content well beyond the launch of your website.